FT.com is launching a new platform for video today. Users will get better navigation and the use of video on a broader range of devices, they say. Advertisers get better targeting of content.
From the press release:
“The new platform will allow greater targeting of relevant content for advertisers, as well as displaying pre-roll advertisements in the dynamic widescreen 16:9 format. FT.com will be using the new platform to tailor video content to the newest consumer electronic devices, including mobile phones, e-readers and tablet computers including the iPad, offering FT.com’s award-winning content on more formats than ever before.
“The new technology, developed in conjunction with the cloud-based online video platform Brightcove, will also offer FT.com users new viewing and sharing options that will further enhance the FT.com user experience while also enabling shorter content production cycles.”