New York Goes Mad for MAD

If you didn’t get MAD enough with our earlier round-up of critical reactions to the newly opened Museum of Arts and Design, stay tuned, as we’re heading inside later this week. Meanwhile, the talented Amanda Barrett,’s associate director of marketing for events and education, was on site at last week’s gala opening and made the below video for us with her trusty flip camera and the assistance of video production oracle Weston Almond (note their right-on-the-money soundtrack selection!).

Who did Amanda spot among the VIP-studded crowd? Countess Marianne Bernadotte of Sweden draped in a gold cape, Empress Farah Pahlavi of Iran, and former Secretary of State Madeleine Albright (who MAD should tap for what we imagine is a massive collection of pins and brooches). Among the design dignitaries in attendance were the dashing Yves Béhar (who designed the Swarovski chandelier in the grand atrium), Wendell Castle, Karim Rashid, and Chris Hacker, chief design officer of Johnson & Johnson. Also among the guests of honor? The wonderful and charisma-oozing Michael Bierut, who designed the museum’s new graphic identity. “It’s based on the building’s circles and squares…and of course Columbus Circle itself,” Amanda tells us. “He chose Futura because of its perfectly round ‘O.’ Move over, Helvetica!”