New York Jets Dramatic Sunday Night Opener Wins the Week

With the backdrop of the 9/11 anniversary, NBC’s Sunday Night Football, on paper–and on the field– began the season with a great matchup. The game, which ultimately the New York Jets beat the Dallas Cowboys, was the number one prime time show, according to Nielsen.

An estimated 2.1 million people tuned to WNBC/Channel 4 with a 10.6 rating.

The NFL was so missed, and is so popular, that it rung up the first six notches in the weekly Top 30.

The final portion of the NBC’s pre-game show was third with 1.4 million viewers and a 7.2 rating.  Even an earlier half-hour of the pre-game registered an eighth-place finish (809,000/4.0).

NBC also brought in high ratings for the season opener on Thursday. Following the kickoff special in fourth place (1.4 million/6.9), the game was fifth-best for the week (1.3 million/6.6).

Not to be outdone, the Giants opener Sunday on Fox took second place (1.8 million/8.9) on WNYW/Channel 5, and number six for its additional coverage (966,000/4.8).

More from the Top 10 after the jump

  • Seventh     WCBS      9/11 Anniversary Special   (919,000/4.6)
  • Ninth          WNBC         America’s Got Talent         (756,000/3.7)
  • Tenth         WCBS                  60 Minutes                      (706,000/3.5)

Other highlights:

MTV’s Jersey Shore tied for 11th (680,000/3.4).

MSNBC’s Republican Debate on September 7th was 16th (574,000/2.8).

While it was a week for football to shine, the Yankees found a home at 26th. It was a late-night loss at the Angels on the YES Network (449,000/2.2).

WABC/Channel 7 made its first appearance in the Top 30 with a tie for The Middle (428,000/2.1) and Modern Family (420,000/2.1) in dead last.

Publish date: September 15, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT