New York is looking to add a revenue stream with the launch of New York by New York, a premium membership plan.
The program is $99 per year or $9.99 per month. There is also a gift option, available for $25 for three months. Membership with New York by New York includes the usual “insider access” to curated experiences covering a wide array of subjects, from art to fashion to music. There’s also newsletters, a private Instagram feed featuring content from New York editors and recs on shopping, dining, culture and more.
“This program invites our readers to have a closer relationship with our writers and editors, who are true New York City experts,” said David Haskell, New York Media’s editor for business and strategy. “It’s an experiment in making the magazine’s culture, food, and shopping journalism more bespoke and personal — and an exciting new way to bring the magazine’s mission to life.”