NYT Now, from the New York Times, now offers a discounted subscription option for mobile readers at $8 every four weeks. for heavy newsmonger, the Times will offer a Times Premier to content like Times Insider which will have behind-the-scenes content.
The Times Premier subscription will cost $45 for four weeks, or an extra $10 for the same period for home delivery subscribers. The subscription, which also includes special content like access to compilations of articles from the Times’ archive and additional crossword puzzles, is shareable with two family members, and includes three 12-week all-digital-access gift subscriptions each year.
In addition to the two new options, which will begin next Wednesday, the Times announced it is releasing two apps, one on food and one on opinion pieces. Expect those to come later this summer.
The Times digital subscribers number in the 760,000 range – a number that they admitted has been slow to grow in recent quarters. With nearly half of traffic coming from mobile devices, the Times is hoping to compete and outdo other news apps like Yahoo and Facebook. The new app will be managed by a team of 10 NYT editors to bring articles from the Times as well as other websites, morning and evening briefings. NYT‘s executive editor, Jill Abramson said, the newspaper is “like a full meal, but many of our readers don’t have the time to read it all.”