New York Times Blasts Brian Stelter’s Book, Calls it ‘Silly’

The New York Times’ Brian Stelter just had his first book — Top of The Morning: Inside the Cutthroat World of Morning TV — absolutely destroyed by The New York Times. In a review of the morning show centric book, Stelter’s subject matter was blasted and his writing style was ridiculed. It was bad.

The first sentence of the review by Ed Bark likens Top of The Morning to “a breakfast made not quite to order,” because it was “Edible? Yes. Fulfilling? Not quite.” Bark also said Stelter filled the book with “overblown prose” which made it “just plain silly.” One sentence was described by Bark as “veritable life imprisonment.” In the end, the best compliment Bark could give Stelter’s book was proclaiming it “fairly engaging.”

You have to wonder if some at the Times were caught off guard by Bark’s eviceration of Top of The Morning. After all, the cover story of the latest New York Times Magazine was a giant excerpt from the book.

It’s a good thing Bark isn’t with the Times, because it would be awkward if he ran into Stelter and a group of Times staffers in the cafeteria. Especially if any of them asked Bark if he had read anything good lately.

Publish date: April 23, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT