Bloomberg Puts The New Yorker’s Eustace Tilley in the Ring With Trump

It's no contest

Headshot of Richard Horgan

When The New Yorker launched in 1925 with a top-hatted man with monocle on the cover, the newsstand price was 15 cents. These days, it’s another New York dandy and his “two cents” that are in the sights of the venerable magazine and other sister publications at Condé Nast.

Eustace Tilley and Donald J. Trump come together comically at the top of today’s Bloomberg article by Kyle Chayka, thanks to a GIF illustration by Thomas Hunter. Sans monocle, Tilley easily withstands a flick of the smartphone from POTUS, responding with a pile of magazines representing the subscription increases that have followed the 45th President’s election. Per Chayka, The New Yorker sold 78,500 subscriptions in November and 62,500 in December. Here’s more from his piece:

The New Yorker under [David] Remnick targeted George W. Bush’s presidency as well, but the editor-in-chief sees Trump as a different subject than Bush or Obama, whom Remnick often covered personally and made the subject of his 2011 book. “Trump is a colossally alarming, even unique, figure in American politics,” Remnick says. “He is the first nationalist demagogue to reach the Oval Office, and it seems not only legitimate, but a requirement, to write about this clearly.”

A good companion article for the Bloomberg analysis of the Trump bump at Condé Nast is a recent humor piece in The New Yorker, by Jay Martel, titled “Trump Tweets the Classics.” Imagined here is everything from the Twitter president’s take on Shakespeare and classic novels to nursery rhymes:

Overrated king’s horses and men are failed élites. Humpty Dumpty deserves better and will get it after Obamacare repeal.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: February 13, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT