The New Yorker Has the #PizzaRat Scoop

His name is Paul.

Ha ha. Lest we need a reminder, The New Yorker is fully on board with today’s viral news age.

Just a few hours after comedian Matt Little’s #pizzarat video footage started burning up social media, the magazine website added a piece titled “I Am the Pizza Rat.” The byline belongs to managing editor Silvia Killingsworth; and the text, most definitely to the rat. Here are item’s first two paragraphs:

My name is Paul, and I am the pizza rat.

Look, here’s the thing. I’ve lived in the East Village my whole life (four months), behind the Papaya Dog on Fourteenth, so I’ve seen a few things. I’ve been around the block – literally, I’ve been around that block between Thirteenth and Fourteenth Streets between First Avenue and A twice. It takes a long-ass time.

We’re a little surprised pizza rat is named Paul. We were thinking more of a moniker along the lines of Enrico Salvatore “Ratso” Rizzo. But for that kind of topping, the best place to turn is Pescara, Italy.

Read the rest here.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: September 22, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT