News Corp. CEO Robert Thomson wants advertisers to know that his company is good, other companies are bad. Let’s ignore the fact that News Corp. was connected to hacking phones for a moment, and enjoy Thomson’s rants.
“A lot of advertisers are a little confused about where they should be advertising,” said Thomson, at a London media conference. “If you look at a lot of so-called contemporary content sites, you know who they are, I don’t have to name and shame them—like BuzzFeed for instance—the amount of trash traffic on those sites is significant.” Love the “I’m not going to name names,” followed by an exact name.
Thomson then added that it is “easy to come up with a website that I guarantee you would hit a million hits within four weeks. We could have photos of cats, we could complement that with some photos of dogs, and silly little headlines which we’ve scraped from other sites, we could do that. It’s not difficult, even I could do it.” Wouldn’t you love to see him try?
Before his talk was over, Thomson managed to squeeze in a dig at The New York Times, because that is what you do if you are a News Corp. exec. “Unlike certain newspapers in other companies, we are not going to cut down to the bone and beyond,” said Thomson.