News Corp. Shuts Down The Daily

The first great iPad newspaper experiment is over. News Corp. has announced that it is shutting down The Daily on December 15, and that some staffers will head to The New York Post. Here is a statement about the end of The Daily, from Rupert Murdoch:

From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.

From day one, The Daily had its critics and flaws. People said the content was subpar, readers complained about the functionality and yes, there was that infamous search for the oldest dog in America.

We always held out hope that The Daily would make it, but in the end, it just couldn’t keep publishing. Still, we applaud News Corp. and the Daily’s staffers for trying something completely new. It was definitely fun and interesting while it lasted.

Publish date: December 3, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT