News Corp. to Introduce Fox Hispanic Media

With Hispanic audiences growing, News Corp. hopes to capitalize with the launch of Fox Hispanic Media.

With plans to unveil tomorrow, Fox Hispanic Media will pull together Fox Deportes (formerly Fox Sports en Español); Utilísima, a channel focused on cooking, parenting, and other issues targeting women; and a new station launching in July, Nat Geo Mundo. Hernan Lopez, president and CEO of Fox International Channels will lead the new venture.

“We are launching this new network after many conversations with advertisers, who have told us in no uncertain terms that they are increasing their budgets by double-digits for Hispanic spending and they need new television offerings to absorb those increases,” Lopez said.

The division’s strange slogan will be “Latino entertainment with an American attitude.”

[via NY Times, Wall Street Journal]

Publish date: April 3, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT