Newsweek to Readers: Come Back

Newsweek has sent out an e-mail ad today pleading readers to come back to the struggling magazine, telling them they can get 90 percent off the cover price.

Here’s the pitch:

“Come back to Newsweek for as little as $35.
No big sales pitch. Just the best deal around…
With this exclusive Welcome Back offer, you’re pre-approved for Professional Savings of 90% off the cover price – that’s the Guaranteed Low Rate.

Each one-year term includes the year-end Bonus Issue and all Special Reports.

So come back to the best! Newsweek is the winner of more National Magazine Awards for General Excellence than all other newsweeklies COMBINED.”