NFL Uses Viral Videos to Push Hispanic Heritage Month

The National Football League will wrap up its promotion of Hispanic Heritage Month with ESPN’s Monday Night Football telecast, pitting the visiting New York Jets against the Miami Dolphins, but in addition to TV spots, the NFL has used four viral videos to promote its efforts, reports.

The four videos pit a Hispanic Jets fan against a Hispanic Dolphins fan in four contests—one for each quarter—with one team “beating” the other in each video. David Cohen is editor of Adweek's Social Pro Daily.