NHL Players to Fans: ‘We Miss Hockey’

The league released a new video on Facebook, Instagram, Twitter, YouTube

The video features players and fan-created content - Credit by National Hockey League/YouTube
Headshot of David Cohen

The National Hockey League released a social video tribute from players and teams to fans who are missing the sport during the coronavirus pandemic.

We Miss Hockey is available via the league’s presences on Facebook, Instagram, Twitter and YouTube.

It features players Sidney Crosby, Drew Doughty, Oliver Ekman-Larsson, Marc-Andre Fleury, Nick Foligno, Claude Giroux, Connor McDavid, Alex Ovechkin, Nate Schmidt and Jonathan Toews, along with fan-created content, set to “Better Days” from Interscope RecordsOneRepublic.

NHL Studios produced We Miss Hockey, and NHL chief content officer Steve Mayer was the executive producer.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 10, 2020 https://dev.adweek.com/digital/nhl-players-to-fans-we-miss-hockey/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT