Nick Caldwell Joining Twitter as Consumer Engineering Lead

The social network also detailed two other new hires and an internal move

Twitter shared details on three new hires for its engineering team, as well as one employee who shifted roles.

Nick Caldwell will join the company June 15 as consumer engineering lead.

Caldwell had been chief product and engineering officer at Looker until its acquisition by Google last June, after which he became senior director, product and engineering at Google.

He also spent two years as vice president of engineering at Reddit following a 15-year-plus stint at Microsoft.

A Twitter spokesperson said, “Throughout his career, Nick has been a leading voice calling for diversity and inclusion in engineering and tech. He has been a champion in recruiting and mentoring with nonprofit organization dev/color, where he is a board member, and is co-founder of Color Code, an executive development network dedicated to serving people of color in tech.”

Twitter head of engineering Mike Montano said in a tweet, “’I’m excited to welcome @nickcald to Twitter as our new consumer engineering Lead. Nick will lead the teams responsible for building Twitter across client, backend and machine learning, focused on accelerating how we serve the public conversation.”

After nearly six years with Twitter’s revenue engineering team, Helen Friedland joined the Twitter platform team as director of engineering effectiveness, with a focus on helping engineers iterate quicker and ship high-quality products.

New head of data science Max Schmeiser comes from digital freight network Convoy. He will oversee the teams informing product direction as it relates to consumer behavior.

And Avinash Joshi joined Twitter as director of quality engineering, overseeing all testing across consumer and revenue features. He held the same role at LogMein.

These moves follow last week’s addition of Nikkia Reveillac as head of research. She had been with Colgate-Palmolive.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.