Facebook has been pushing its live-streaming video service with companies like Ustream, while also making it easier for users to record or upload their own clips. The whole video focus seems to be paying off, as web measurement firm Nielsen reports today that the site was among the top ten video sites in September.
Facebook had nearly 111 million streams that were watched by 23.1 million unique viewers, Nielsen estimates. So its number of streams watched pales in comparison to most other sites on the list, starting with YouTube, which had 6.69 billion.
However, if you instead look at the number of unique viewers, Facebook is at number three, behind only YouTube’s 106 million viewers and Yahoo’s 30.1 million. Facebook itself grew by 8.6% in September to reach 88.3 million monthly active users, according to the company’s raw, publicly-available data that we analyze. It appears that approximately one quarter of the US Facebook population watched a video on Facebook in September.