Nielsen: Instagram the Fastest Growing App of 2013

Facebook was the No. 1 most popular smartphone app of 2013, according to Nielsen’s year-end digital media report, which looked at unique users for iOS and Android apps. The Facebook-owned photo-sharing app Instagram was the fastest growing app. It jumped up 66 percent from last year to the No. 7 slot.

Facebook’s success is probably no surprise. There are a number of social networks on the top 10 list, but take a closer look and you’ll also see a lot of basic, utilitarian apps, such as search and maps.

About two-thirds of American mobile subscribers own a smartphone, up from 56 percent at the beginning of the year, Nielsen said.

Here’s the full list:



Publish date: December 18, 2013 https://dev.adweek.com/digital/nielsen-instagram-fastest-growing-app-of-2013/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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