Nielsen Social Content Ratings, Week of July 17: Game of Thrones Stays Strong

British Open coverage on Golf Channel and NBC paced the sports chart

The North remembers: Sunday night’s episode of Game of Thrones on HBO froze out the competition in the Nielsen Social Content Ratings for the week.

The drama series’ second episode of the season totaled 1.243 million interactions across Facebook and Twitter, nearly double the 635,000 tallied by Phelps vs. Shark: Great Gold vs. Great White on Discovery Channel.

Disney’s Descendants 2 on Disney Channel came in third, at 415,000 interactions across the two social networks.

On the sports side, the final round of the 2017 Open Championship on Golf Channel and NBC drove and putted its way to 433,000 total interactions across Facebook and Twitter.

The British Open was followed by the St. Louis Cardinals’ visit to the Chicago Cubs on Sunday Night Baseball (ESPN and ESPN Deportes), at 396,000 total interactions; and NBC’s coverage of the NASCAR Racing Monster Energy Cup Series: Brantley Gilbert Big Machine Brickyard 400, at 376,000.

Game of Thrones logo courtesy of @GameOfThrones Twitter account. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 24, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT