Nielsen Social Content Ratings, Week of Oct. 2: NFL, MLB Playoffs and WWE Rule

World Wrestling Entertainment pinned the top two spots for TV specials and series

NFL football still dominated for the week, but the MLB playoffs made their mark - Credit by tolgabayraktar/iStock
Headshot of David Cohen

The National Football League continued to dominate the Nielsen Social Content Ratings for the week of Oct. 2, but the Major League Baseball playoffs carved out a niche.

NFL games accounted for seven of the top 10 televised sporting events for the week, including the top two: the visiting Green Bay Packers‘ stunning victory over the host Dallas Cowboys on Fox, with 8.608 million interactions across Facebook and Twitter; and the Indianapolis Colts’ overtime victory over the visiting San Francisco 49ers, also on Fox (3.955 million). Vice president Mike Pence’s decision to leave the latter game after the National Anthem likely accounted for the bulk of those interactions.

MLB postseason contests accounted for three of the top 10 entries on the sports chart, led by ESPN’s and ESPN Deportes’ airing of the New York Yankees’ elimination of the visiting Minnesota Twins in the American League Wild Card Playoff, with 2.687 million total interactions.

World Wrestling Entertainment pinned the top two spots for TV specials and series. Pay-per-view event WWE Hell in a Cell spurred 645,000 interactions across Facebook and Twitter, while WWE Monday Night Raw on USA Network tallied 362,000.

ABC’s Scandal finished a close third, with 361,000 interactions across Facebook and Twitter. David Cohen is editor of Adweek's Social Pro Daily.