Nielsen Social Content Ratings, Week of Oct. 16: Facebook and Twitter Caught Pennant Fever

AMC's The Walking Dead topped TV series and specials

There will be no repeat of this message outside of Wrigley Field, as the Chicago Cubs were dethroned - Credit by Wellesenterprises/iStock
Headshot of David Cohen

The two games that decided the participants in this year’s World Series also ran away with the Nielsen Social Content Ratings for the week of Oct. 16.

The crown went to Fox’s presentation of the seventh and final game of Major League Baseball’s American League Championship Series, in which the Houston Astros knocked off the visiting New York Yankees. The game spurred 8.26 million total interactions across Facebook and Twitter.

The fifth and final game of the National League Championship Series on TBS, in which the visiting Los Angeles Dodgers dethroned the defending World Series champion Chicago Cubs, totaled 6.535 million interactions across the two social networks.

TNT’s National Basketball Association season opener, in which the Cleveland Cavaliers edged the visiting Boston Celtics, came in third with 5.355 million interactions across Facebook and Twitter, and the rest of the sports chart was occupied by four other MLB postseason contests and two National Football League games.

As for TV series and specials, AMC’s The Walking Dead led with 2.539 million total interactions across the two social networks, followed by BET’s Gucci Mane & Keyshia Ka’Oir: The Mane Event (1.243 million) and pay-per-view event WWE TLC: Tables Ladders & Chairs (781,000). David Cohen is editor of Adweek's Social Pro Daily.