Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard

NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 28.

NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 28.

Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League’s dominance of the sports category.

The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by NBC’s presentation of Christmas in Rockefeller Center (957,000) and AMC’s The Walking Dead (846,000).

The NFL continued to dominate the sports category, still accounting for six of the top 10 for the week and led, as usual, by the Dallas Cowboys, as the team’s victory over the host Minnesota Vikings drew 8.626 million total interactions across the two social networks.

The four non-NFL games to crack the top 10 were: the University of Alabama’s rout of the University of Florida in the Southeastern Conference title game (No. 2); Penn State University’s victory over the University of Wisconsin in the Big Ten Conference championship game (No. 4); the latest El Clasico matchup of soccer powerhouses FC Barcelona and Real Madrid, which ended in a 1-1 draw (No. 6); and, while not a conference championship game, the college football rivalry matchup in which the University of Oklahoma bested Oklahoma State University (No. 10).

The Voice logo courtesy of The Voice Twitter page. David Cohen is editor of Adweek's Social Pro Daily.