Nielsen said it measured some 83.2 million total social TV interactions on Facebook and Twitter related to sports, series and specials during premiere week, with a daily average of 11.9 million interactions from 6.1 million people.
Other findings from the Nielsen Social Content Ratings included:
Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent.
While This Is Us captured the overall crown, the top two shows on Twitter during the week of Sept. 19 through 25 were E!’s Rob & Chyna and FX’s Atlanta.
Millennials and Generation X discussed TV on Facebook in equal shares.
Readers: Did any of the Nielsen Social Content Ratings findings surprise you?
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