Nielsen Social Content Ratings, Week of April 23: The NFL Draft Was the Top Pick

The NBA Playoffs dominated the sports chart for a second straight week

Round one of the NFL Draft tallied 15.965 million interactions across Facebook, Twitter and Instagram fredrocko/iStock
Headshot of David Cohen

The first round of the 2018 National Football League Draft—broadcast by ESPN, ESPN Deportes, Fox and NFL Network—was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23.

Nielsen included the NFL Draft under television series and specials, not sports events, and coverage of the first round tallied 15.965 million interactions across Facebook, Twitter and Instagram.

ESPN2’s coverage of the second round placed third, with 7.352 million total interactions across the three social networks, and second place went to Premios Billboard de la Música Latina 2018 on Telemundo (11.878 million).

For the second consecutive week, National Basketball Association Playoff games accounted for all of the top 10 sports events, and for the second consecutive week, the series pitting the Indiana Pacers against the Cleveland Cavaliers grabbed the top three spots.

Cleveland’s series-clinching victory in game seven, on ABC, spurred 4.381 million interactions across Facebook, Twitter and Instagram, followed by game five on TNT (4.142 million) and game six on ESPN and ESPN Deportes (3.201 million). David Cohen is editor of Adweek's Social Pro Daily.