ABC’s Oscars telecast totaled 17.679 million interactions across Facebook, Twitter and Instagram, even without a host.
Another awards show, Premio Lo Nuestro 2019 on Univision, was a strong performer, as well, with 6.694 million interactions across the three social networks.
Third place went to NBC’s America’s Got Talent (1.656 million).
The National Basketball Association accounted for six of the top 10 on the sports chart, but the top spot went to a college basketball rivalry match-up, as ESPN’s presentation of the University of North Carolina at Duke University garnered 3.184 million interactions across Facebook, Twitter and Instagram.
Premio Lo Nuestro 2019 swept the top three on the talent chart. Lele Pons led with 928,000 owned engagements on Facebook, Twitter and Instagram, followed by Anitta (906,000) and Natti Natasha (743,000).