Nielsen Creates New Metric Based Entirely On Tweet Data

Do you watch TV while cruising online? If so, you’re not alone. 42 percent of Americans watch TV while they’re on their laptops, smartphones or tablets.

And Nielsen, in its quest to “provide clients the most complete understanding of what consumers watch and buy” is teaming with Twitter to create a new metric based entirely on tweet data.

Twitter says this new metric is intended to answer its TV partners request “for one common benchmark from which to measure the engagement of their programming . . . and to act as a complement and companion to the Nielsen TV rating.”

Ultimately, we have one goal for this new metric: to make watching TV with Twitter even better for you, the TV fan.
Nielsen announced the “exclusive multi-year agreement to create the ‘Nielsen Twitter TV Rating’ for the US market.”
Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

It makes sense, as we mentioned before, folks on Twitter are particularly TV obsessed. Are you? And do you tweet about TV shows?

(Couple watching TV image from Shutterstock)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
Publish date: December 17, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT