Nike CEO: From PR Perspective, ‘Hasn’t Been That Difficult’ To Stick With Tiger Woods

Nike CEO Mark Parker spoke about Tiger Woods at a conference hosted by Fast Company last week. An audience member asked, “How hard is it dealing with the Tiger Woods spectacle from a PR standpoint?”

Parker responded that it “hasn’t been that difficult.” He also addressed the controversial advertisement featuring Woods that the company put out a few weeks ago. Watch the video for his full response.

Publish date: April 27, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT