Nokia & Yahoo! Team Up for Maps, Mail & Chat: Does Anyone Care?

After reading this headline and its associated news in TechCrunch, I started chuckling.

Yahoo, Nokia To Launch Co-Branded Services Around The World

Unfortunately, I spent too much time chuckling because Kevin C. Tofel wrote the response headline I was thinking about:

Yahoo-Nokia Alliance Is Too Late for Mobile Market

What is the point of this deal? Here are the particulars:

– Nokia will power Yahoo! maps and navigation services. Does anyone use this? Does anyone care?
– Yahoo! will power Nokia Ovi Mail & Ovi Chat. Same questions as above.

I fail to see anything but insignificant synergy and minimal marketing impact from this teamup.

Publish date: May 25, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT