Dear large corporations. If you learn one thing from the way BP handled the response to the oil spill in the Gulf of Mexico, it is this: lock down your Twitter feeds.
Yes, the BP Twitter (@BP_America feed was hacked earlier, with the hackers tweeting: “Terry is now in charge of operation Top Kill, work will recommence after we find a XXL wetsuit. #bpcares #oilspill”
Terry, for those that don’t know, is a fictional charcater that makes a regular appearance on a fake Twitter feed, @BPGlobalPR.
So companies, take note. Lock down those Twitter feeds. And if you do go on Twitter, have a sense of humor about it.