NOW on PBS to Revamp, Continue Web Site After Show’s Last Episode

NOW on PBS will air its final installment April 30, to be replaced on PBS’ schedule by public-affairs show Need to Know. But that doesn’t mean NOW on PBS is going away.

According to an email from NOW on PBS director of new media Joel Schwartzberg, he and executive producer John Siceloff will redesign and continue to update the NOW on PBS Web site, or, as Schwartzberg put it, “transform the show’s Web site from an inevitable ghost ship of a former program into a rich resource fully directed toward teachers, as our successful NOW Classroom site has done for a few years.”

Schwartzberg added that Siceloff “thought the idea would both preserve the legacy of an American broadcast institution, as well as leverage our rich public-affairs archive for those who can make the most practical use of it: teachers and students.”

The new site will launch May 3. David Cohen is editor of Adweek's Social Pro Daily.