Now You Can Check the Weather Without Leaving Facebook

Weather.com is powering the weather information on the social network

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Facebook doesn’t want its users leaving the social network to get information on their local weather.

The social network began testing weather updates in the U.K. in News Feed in its iOS and Android applications last April, and Facebook confirmed to Sarah Perez of TechCrunch that an updated version of that weather feature was rolled out to about 95 percent of its users worldwide this week. It is also available via desktop.

Users will start seeing weather updates atop their News Feeds, or they can access the weather information via the flagship apps’ More menu.

The weather data comes from Weather.com, and while it defaults to users’ current locations, they can access data for other locations via the settings wheel.

An option to “see more weather info” at the bottom of the screen will take users directly to Weather.com.

Facebook also told Perez it will introduce an option for users who want to receive weather notifications, adding that the feature is currently being tested and slated for launch by the end of the month. A spokesperson told her:

We are doing this because our goal is to develop products that connect people to the things they care about most and create moments of joy in people’s day, like simply telling you that it’s going to rain later.

Readers: Will you take advantage of the Weather.com weather information available via Facebook?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 9, 2017 https://dev.adweek.com/digital/now-you-can-check-the-weather-without-leaving-facebook/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT