NPD Reports Android Taking on iPhone, T-Mobile Edging Past Sprint

This brief (5 paragraphs long) press release sure got a lot of interest in the past 24 hours. From NPD:

Android Shakes Up U.S. Smartphone Market

Based on information obtained from more than 150,000 completed online consumer research surveys (it does not include sales of corporate/enterprise smartphone sales), NPD reported the following market share for Q1 2010:

36% – RIM BlackBerry
28% – Google Android
21% – Apple iPhone

That’s right, NPD’s data indicates that Android smartphones outsold the iPhone during the first quarter of this year. Smartphone sales by carrier had a small surprise (for me, in any case) too:

32% – AT&T Wireless
30% – Verizon Wireless
17% – T-Mobile
15% – Sprint

Yep, T-Mobile is, according to NPD’s data, no longer #4 in the Big 4. Of course, there is always a margin of error in this sort of data. So, T-Mobile and Sprint are probably in a dead-heat.

Publish date: May 11, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT