NY City Council Gives Jean Nouvel the Okay on MoMA Tower

The lesson here, we believe, is as such: “when in doubt, add some shiny.” After all if it works for Jean Nouvel, it might work for you, too. After a month of wrangling, New York’s City Council has announced that they have approved the starchitect’s plans for the new MoMA tower. You’ll recall from earlier this month that Nouvel had answered calls to cut a few floors off the top and shrink the building down a bit, by instead adding reflective fins to the side. That shiny was apparently what did the trick, yet even with the okay from the city, it doesn’t sound like the very vocal forces against it being built will be backing down anytime soon. The next step, they’ve said, “would likely be a legal challenge.”

Publish date: October 29, 2009 https://dev.adweek.com/digital/ny-city-council-gives-jean-nouvel-the-okay-on-moma-tower/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT