NY Times Names Sponsorship Editor

Trish Hall returns to the newsroom.

The New York Times has shifted Trish Hall from her role as deputy editorial page editor for Op-Ed to the newsroom, where she’ll serve as “a new kind of projects editor looking for mini startups.”

Hall has served as op-ed editor and Sunday Review editor since 2011. She has been with the Times on and off since 1986. Before joining the Times, Hall served as a food reporter for The Wall Street Journal.

In a note to staffers announcing the move, Times executive editor Dean Baquet and editorial page editor Andy Rosenthal laid out Hall’s new responsibilities:

Trish will work with every part of the newsroom and editorial to analyze articles and projects that are in the works and might lend themselves to sponsorship. She will work in close contact and cooperation with Meredith Levien and her team in advertising. Trish brings a unique combination of solid editorial judgment and commercial sensibility to this important task.

Trish will develop new projects that would be attractive to readers and advertisers, acting, in essence, as a new kind of projects editor looking for mini startups. She would get them assigned and edited by working with the relevant departments.

Trish will lead the development of a vision, in close cooperation with all of the editors in the style and feature sections, for our digital future in those areas.