NY Times Revamps Premium Subscription Package

For those wondering how the sausage is made.

The New York Times has revamped Times Premier—its premium subscription package—and renamed it Times Insider. True to the new name, Insider will focus mostly on taking a peek behind-the-scenes at the Times.

Upcoming Insider offerings include a look at how obituaries are written and how the editorial board chooses who to support in an election (The Democrat! We kid!). Live events such as an interview with Upshot managing editor David Leonhardt and a food discussion with Sam Sifton are also planned. A weekly podcast, “Inside the Times,” is also offered.

Home delivery and digital subscribers can sign-up for a free eight week trial of Insider. After that, Insider is $8 every four weeks.

Publish date: October 6, 2015 https://dev.adweek.com/digital/ny-times-revamps-premium-subscription-package/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT