The New York Times has given its video hub — nytimes.com/video — a makeover. The site now features responsive design, a sleeker appearance and easier navigation tools. It’s definitely an upgrade from the previous version.
The Times videos are accessed via a drop down menu, and are organized into the following 14 channels: News and Politics, International, Opinion, Times Documentaries, Business, Technology, Culture, Style, Health, Food, Travel, Sports, Real Estate and Science.
“The new Times Video makes it easier to discover, watch and navigate the vast amount of video available on NYTimes.com,” said Rebecca Howard, the Times’ general manager of video, in a statement. “From quick, short-form updates to longer-form documentaries and features, Times Video serves as the ultimate destination for users looking for world class, original premium video content.”
The new hub also introduces “branded video playlists,” — aka native advertising. The first is a campaign for Sotheby’s International Realty.