NY Times Testing First State-Specific Newsletter

Up next? South Dakota. We kid!

The New York Times is looking to get a bit more local with the launch of California Today, its first state-specific newsletter.

The first edition of Today features items on wildfires and music festivals, which, oddly, is a couple of the first things we think of when we imagine the golden state.

According to Nieman Lab, Today—overseen by Times LA bureau-based staffer Ian Lovett—is just a test run. If it works out, more state-specific editions could follow.

Publish date: June 28, 2016 https://dev.adweek.com/digital/ny-times-testing-first-state-specific-newsletter/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT