When Oprah stopped her popular talk show last fall, women everywhere fretted over who would tell them what to read and how to feel about their feelings. Not only that, Hearst, the publishing house behind O, The Oprah Magazine, had to deal with the Oprah-less void and its ramifications on the magazine.
According to Adweek, the results haven’t been pretty. During the second half of last year, O’s newsstand sales dropped a hefty 32 percent. That’s way more than the norm for the industry, which saw consumer magazines single sales drop an average of 10 percent.
A rep for O said the economy was to blame, not a noticeable lack of Oprah’s smiling face on TV screens, and it should be noted that subscriptions were up for the magazine by four percent.
However, if things don’t improve O might have to do something drastic, like put someone other than Oprah on the cover for once. The world loves a good controversy!