Obama Taking the Direct Approach With Jobs Bill

President Obama has been doing the legwork to promote the American Jobs Act, hoping to get it past a very divided Congress. He’s also been talking it up like a man on a mission.

Next week he’ll be in Ohio, home state to House Speaker John Boehner, making a visit to the Brent Spence Bridge, which Press Secretary Jay Carney calls “functionally obsolete,” making the case for the infrastructure work included in the act. Perhaps chosen for symbolic effect, the bridge leads to Senate Majority Leader Mitch McConnell’s home state of Kentucky. And the President started his travels in House Majority Leader Eric Cantor’s state, Virginia.

Where there isn’t enough symbolism to go around, the President has been saying outright and repeatedly “pass this bill.” Last week, Yahoo reported on the dozens of emails that went out detailing the support for the bill. And he even used today’s signing of a patent reform bill to push the American Jobs Act and all the jobs it can create (which some dispute). The President’s PR lesson: Stick to the message and bring a sense of urgency every time you have the chance.

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Publish date: September 16, 2011 https://dev.adweek.com/digital/obama-american-jobs-act/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT