Offerpal's GamePoints.com Service Engages Over 500,000 Users In First Month

A blog post from Offerpal Media today revealed that their new GamePoints.com virtual currency service has surpassed 500,000 unique visitors. GamePoints.com allows users to earn virtual currency by performing a variety of tasks, and users can then transfer those points into whichever game they’re most interested in. The site is still in beta, but the site’s virtual currency can already be redeemed in 100 Facebook applications including 8 of the top 10 most popular games.

The post also explains that users’ favorite ways to gain virtual currency are watching videos, completing surveys, earning shopping rewards, taking part in ad offers, downloading music and subscribing to magazines. Other popular ways of earning free Game Points include trading in unwanted gift cards, purchasing movie tickets, recycling old electronics and more. Certainly, Offerpal is attempting to expand its offering to provide a plethora of services for users, and GamePoints is a great way of highlighting them all.

“The early success of GamePoints.com signifies the strong demand and clear enthusiasm social gamers have for earning virtual currency through alternative payment options, as well as their willingness to do so outside of the gaming environment,” our CEO, George Garrick, said in a statement. “There is huge spending power being acquired by GamePoints.com members, and that translates into significant liquidity and a new, sustainable customer acquisition channel for our developer partners.”

We recently sat down with Mihir Shah, the Chief Revenue Officer for Offerpal, and he explained a great deal about the GamePoints strategy. Take a look at the video here.



Publish date: May 27, 2010 https://dev.adweek.com/digital/offerpals-gamepoints-com-service-engages-over-500000-users-in-first-month/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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