Highfalutin Conde Nast publication The New Yorker has decided to move into the social-blogging space by starting a Tumblr.
Although the magazine announced the blog’s existence on Twitter today, the Tumblr has an archive reach at least as far back as January (we’ll give a more precise date when the archive finishes loading — it’s taking forever!), with hundreds of posts per month. Recent posts include audio from the magazine’s Political Scene podcast, a video in which New Yorker film critic Richard Brody talks about the noir classic “Slightly Scarlet,” and some cartoons. Additionally, a reblog of a Newsweek Tumblr post demonstrates that whoever’s behind the initiative is aware of the wide array of possibilities Tumblr offers.
The site proclaims rather cutely in its subhead, “The New Yorker is a weekly magazine with a mix of reporting of politics and culture, humor and cartoons, fiction and poetry, and reviews and criticism.” We’ll see if it can develop the sort of admiration and collegial following enjoyed by Newsweek‘s Tumblr.