The Olympic Truce Comes to Twitter as the PyeongChang Games Approach

The campaign was launched to commemorate the U.N. resolution on the Olympic Truce

Hashtag-triggered emojis in six languages - Credit by Twitter
Headshot of David Cohen

The organizing committee for the 2018 Winter Olympic Games and 2018 Paralympic Winter Games in PyeongChang, China, is turning to Twitter for peace.

The PyeongChang Olympics Organizing Committee announced via tweet that it will “conduct a global campaign to collect messages of peace on Twitter.”


The campaign, exclusive to Twitter, was launched to commemorate the United Nations resolution on the Olympic Truce, and users who tweet the hashtags listed below in six languages will unlock a special hashtag-triggered emoji:

  • Korean: #평화올림픽, #나에게평화란
  • English: #Peace4Me, #OlympicTruce
  • Japanese: #平和オリンピック, #私にとって平和とは
  • Chinese: #和平奥运会
  • Spanish: #PazParaMi
  • French: #PaixPourMoi

Another hashtag-triggered emoji depicting the Olympic Flame can be activated by tweeting the following hashtags:

  • #TorchRelay
  • #OlympicTorchRelay
  • #OlympicFlame
  • #FlammeOlympique
  • #성화봉송
  • #올림픽성화봉송
  • #평창올림픽성화봉송
  • #RevezamentodaTocha
  • #RevezamentodaTochaOlimpica
  • #ChamaOlimpica
  • #Relevodelaantorcha
  • #Relevodelaantorchaolímpica
  • #ЭстафетаОгня
  • #ЭстафетаОлимпийскогоОгня
  • #ОлимпийскийОгонь
  • #オリンピック聖火
  • #聖火リレー
  • #オリンピック聖火リレー

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 13, 2017 https://dev.adweek.com/digital/olympic-truce-twitter-2018-winter-olympic-games-pyeongchang-china/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT