Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ?
Is it a sign that limited access and appointment programming are gaining value in a world of endless availability? Or does it highlight the importance of one charismatic personality, reflected in the way players have embraced the charmingly oddball host Scott Rogowsky?
On this week’s Adweek podcast, we ask these questions and many others as we talk all things HQ and visit the ecommerce field’s obsession with opening brick-and-mortar locations. We also look at Nike’s 2-minute ode to disaster movies.