Pinterest Adds Three New Types of Promoted Pins

Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.

Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.

The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S.

Head of partner activation Francis Larkin described the three new types of Promoted Pins in a blog post:

  • One-tap Pins: Just tap a one-tap Pin in your feed to jump directly to the site it came from so you can quickly learn more. We’ve only just started showing these Pins on Pinterest, but people already seem to be loving how much easier it is to get right to the products they’re looking for. In fact, almost twice as many Pinners are finding items to buy through these new Pins. For now, we’re only letting a handful of select businesses promote one-tap Pins, so you may not see them right away. But just keep your eyes peeled for the arrow icon, which you’ll find in the lower corner of each one-tap Pin.



  • Video Pins: We’re also introducing promoted video Pins, which play right on Pinterest—no more clicking off to another site before you can watch. You’ll also find a selection of related ideas that help you learn more about how things work or buy products you spotted in the video.

  • App Pins: We also now have promoted app Pins, too, which make it easier for you to find out about the applications and app-makers you want to hear about most. These Pins link directly to the store so you can download the app and start using it right away.


Readers: What are your thoughts on Pinterest’s introduction of one-tap Pins, video Pins and app pins? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 31, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT