Another glimmer of hope on the ad-sales front: online ad revenue for newspapers rose 4.9% in the first quarter to $730.4 million, breaking a two-year streak of losses, according to the Newspaper Association of America.
The NAA’s results weren’t all gravy, though; print sales dropped 11% to $5.25 billion. National print ad revenue fell 8.3% to $1.04 billion and classified revenue dropped 14% to $1.25 billion.
“While broad, macroeconomic factors indicate we are not out of the woods yet, NAA is encouraged by the improvements we are seeing in newspaper ad spending. At the core of these latest statistics is the fact that declines are moderating across the board and, in some instances, have turned positive,” said NAA CEO John Sturm in a statement.
The NAA study follow’s yesterday’s report by Kantar Media that overall ad spending climbed 5.1% in the first quarter.