Ooo, Shiny: BermanBraun And Hachette Team Up With MSN To Bring You Glo

Hollywood-based entertainment firm BermanBraun and publishing giant Hachette Filipacchi Media U.S., Inc. have teamed up with MSN to introduce Glo, the newest shinily-named, women-oriented Web offering. The site offers content organized into categories like “beauty,” “style,” “living” and “relationships.” Because it’s a Microsoft company, Glo’s searches are powered by Bing via a search bar on the main page’s upper right corner.

All Things Digital writes that the site is will “likely be one of the online media sites that shine best on the new Apple iPad,” drawing particular attention to its vertical sweep, clean lines, and a design that is “informed almost entirely by touch, feel and — most especially — visual elements.”

The site (which, admittedly, loaded rather wonkily for us in FireFox, with lots of blank, white space appearing at the page’s top) looks pretty damn good overall, with page layouts very reminiscent of glossy women’s magazines, clear visuals, a clean, uncluttered aesthetic and a helpful floating navigation bar.

As part of their deal with MSN, Hachette will provide content for Glo, which will be overseen by executive editor Anne Weintraub. Weintraub, as the former online director for Elle magazine, is no stranger to Hachette.

The site will include several original features, including:

• Scrapbook: Allows readers to save a custom page of their favorite images and ideas from the site, just as if they were tearing them out of a magazine.

• Sharing Tools: Sharing tools are included on each page and allow readers to share articles, videos, and more with friends and family via email, Twitter, Facebook and Windows Live.

• Bing Integration: Bing, the new generation from search from Microsoft, is deeply integrated through-out Glo. Bing is a decision engine that offers a faster way to make more informed choices.

• Facebook: This feature allows customers to comment on articles and videos they see on Glo using their Facebook login information.

• Full Screen Photo Galleries: Glo is loaded with visually compelling, full screen photo galleries, covering a range of topics that are better seen than read, such as the best shade of red lipstick and chic body art.

Give the site a spin and let us know your first impressions.

Publish date: April 6, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT