Opera Mediaworks: Android tops iOS as No. 1 smart device platform


Mobile advertising company Opera Mediaworks has released its State of Mobile Advertising report for the first quarter of 2014, which shows Android now on top as the No. 1 device platform. Android was the leading smartphone platform as of Q4 2013, but now, its the overall smart device leader, with 42.8 percent of all traffic, compared to iOS’ 38.2 percent.

In addition, while iOS still leads in revenue at 52 percent, Android has grown to account for over 33 percent of total revenue.

Year-over-year, Android’s revenue has grown almost seven percent, which Opera says came as BlackBerry and Symbian’s revenues dropped. In terms of traffic volume, social networking apps continued to lead as in last quarter. The arts and entertainment app genre jumped ahead of music, video and media apps for top category for generating revenue, with business, finance and investing apps retaining the highest rate of revenue per impression.


Breaking down the Android market, Opera found Samsung to be the clear leader, with its devices accounting for more than 60 percent of total impressions. Samsung was followed by LG and Motorola, with 11 and 5.7 percent each, respectively.

This is in keeping with Nielsen’s latest report, which showed LG and Motorola sitting at No. 3 and 4 behind Apple and Samsung in total device market share for the quarter in the US.

Opera’s report showed the Asian market expanding its lead over Europe as the No. 2 worldwide market for ad traffic. The US accounted for 50.6 percent of ad traffic for the quarter, with Asia and Europe sitting at 22.9 percent and 13.2 percent, respectively.

For a complete look at Opera’s latest findings, head over to the company’s website.

Publish date: April 23, 2014 https://dev.adweek.com/digital/opera-mediaworks-android-tops-ios-as-no-1-smart-device-platform/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT