How To Opt-Out Of Facebook's Instant Personalization

Over the past week we’ve been receiving numerous inquiries from users looking for further details about how to opt-out of Facebook’s new “Instant Personalization” service. We’ve been covering the controversy surrounding the new Instant Personalization service over the past week, and while it’s unknown whether or not Facebook will kill the service, users want to know how to protect themselves as they navigate the web.

What Is Instant Personalization?

As we’ve covered over the past week, Facebook’s new “Instant Personalization” service enables users to have a more “personalized” service the moment they visit a site. For example, when you visit Yelp, you’ll instantly be able to view what restaurants your friends are reviewing, even though you didn’t actually “log in” with Facebook (as pictured below). It’s an interesting concept, however Facebook ends up being the party responsible for determining which partners should be able to access your information when you visit their site.

In other words, Facebook ends up determining how users’ data should be used, not the users. At some point over the past 6 to 12 months Facebook began moving in a more “open” direction in regards to user privacy. Most users don’t want Facebook to be the part who determines how our data is used, which is why there’s so much controversy surrounding the new Instant Personalization program.

How To Opt Out Of Facebook’s Instant Personalization

If you aren’t interested in having Facebook determine who you should have your data shared with, you can easily opt-out of the program. Keep in mind, the only information being shared with the “partners” is data that was already public about you on Facebook, however on premise, Facebook probably shouldn’t be the party responsible for determining who your data is shared with.

If you want to opt-out, all you need to do is go to this page and uncheck the box which says “Allow select partners to instantly personalize their features with my public information when I first arrive on their websites.”

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Publish date: May 4, 2010 https://dev.adweek.com/digital/optout-instant-personalization/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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