Rebecca Tarbotton, executive director of the Rainforest Action Network writes on The Huffington Post, “I don’t want to sound too cynical or jaded, but have you noticed the incessant barrage of eco-pr this year?”
Indeed, however companies “going green” for PR’s sake is not new to this year, although the frequency may have increased recently.
On Earth Day, PRNewser has picked our five favorite Earth Day pitches we think go beyond just PR.
1) U.S. Department of Energy’s “cash for clunkers for appliances”
“The U.S. Department of Energy’s $300 million State Energy Efficient Appliance Rebate Program, otherwise known as cash for clunkers for appliances, has now been initiated in 44 states and U.S. territories for consumers who purchase approved Energy Star appliances for their homes or apartments,” the agency said in a release. It seems simple enough to us, and parlays off of the already successful and well-known car cash for clunkers program.
2) Continental Airlines’ “Actions Speak Louder Than Words”
Continental Airlines put out a press release that was short on PR stunts, but big on results. The company highlighted statistics such as collecting more than 16.6 million pounds of recyclable materials from its hub airports between 2006 and 2009 and since 1997, reducing greenhouse gas emissions and fuel consumption by 38 percent per revenue passenger mile.
3) Yahoo’s Earth Day Search Data and Tips
Yahoo released search data that found online searches for “recycling” and “Earth Day” are down overall; but searches for green lifestyle activities have risen, and people are using the Web to discover DIY green practices they can implement all year long.
The company also issued green tips. Like Continential Airlines, the company skipped stunts in favor of action and data.
4) MWW Group’s “Green Tweets”
We posted this because agency MWW Group has been posting green tips to their Twitter account well before Earth Day. There are 40 tips in all, and they link to outside sites and causes, not just back to the agency’s website.
Also, we haven’t seen any other agencies do something like this.
5) Arc Thrift Stores Saves Landfill Space
Again, you can’t argue with data. And who doesn’t like a thrift store? Arc Thrift Stores announced 40 million pounds, or 36,125,000 pieces of unwanted clothing and household items were donated and diverted from the landfill over the past twelve months.
Of course, there are many other companies and organizations doing great things. If there is a particular effort or initiative that caught your eye that you think we should know about, leave details in the comments.