Over 2 Million Facebook Users Love Honda

Do you know somebody who loves Honda? Apparently, everyone does.

The automaker launched an official Facebook page in August, Everybody Knows Somebody Who Loves a Honda, and it has already accumulated more than 2 million fans, AdAge.com reports.

Honda only ran a “sprinking” of ads on the social-networking site, according to AdAge.com, but it conducted a one-day targeted home-page takeover Oct. 19 on sites including ESPN.com, CNN.com and SportsYahoo.com.

Senior manager of national advertising Tom Peyton told AdAge.com:

It wasn’t a big media buy, but it got a lot of attention. (Everybody Knows Somebody Who Loves a Honda is) a pretty powerful piece of advertising because people are buying into it and we aren’t giving anything away. At the end of the day, I am putting some pennies back into my brand piggy bank.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 23, 2009 https://dev.adweek.com/digital/over-2-million-facebook-users-love-honda/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT