Do you know somebody who loves Honda? Apparently, everyone does.
Honda only ran a “sprinking” of ads on the social-networking site, according to AdAge.com, but it conducted a one-day targeted home-page takeover Oct. 19 on sites including ESPN.com, CNN.com and SportsYahoo.com.
Senior manager of national advertising Tom Peyton told AdAge.com:
It wasn’t a big media buy, but it got a lot of attention. (Everybody Knows Somebody Who Loves a Honda is) a pretty powerful piece of advertising because people are buying into it and we aren’t giving anything away. At the end of the day, I am putting some pennies back into my brand piggy bank.