paidContent Breaks Down the Numbers Behind Newsweek‘s Breakdown

Following news that The Washington Post Co. was exploring a sale of Newsweek, paidContent has put together a “greatest misses” collection of the magazine’s business woes, culled from the Washington Post’s annual 10-K statement. A summary of the highlights:

Newsweek‘s ad revenue fell 37% in 2009 after falling 14% in 2008
• In 2008, Newsweek cut its circulation rate base for the domestic edition to 2.6 million from 3.1 million. (A magazine’s circulation rate base is the circulation level it tells advertisers it will maintain over a six-month period.#) In 2009, Newsweek cut its rate base again, to 1.5 million in January 2010.
• The magazine raised subscription rates in 2009
• Combined circulation for Japanese, Korean, Spanish, Arabic, Polish, Russian and Turkish editions of Newsweek was approximately 561,000 copies in 2009

Check out the rest of paidContent’s gathered facts over here.

Publish date: May 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT